We built PrimeView Chronicle for readers who feel short-changed by the standard match report. The ones who rewatch passages of play to understand how a midfield rotated, not just who scored. If you write with that same curiosity — and you can back it up with genuine knowledge — we want to hear from you.
What we publish
Our editorial approach sits somewhere between the press box and the long-read section of a Sunday broadsheet. We don’t chase every breaking line-up or injury rumour. Instead, we look for the story beneath the surface: the tactical shift that turned a season, the athlete who rebuilt their game after a career-threatening setback, the tournament narrative that deserves more than a highlights reel.
We cover a broad set of sports. Football, rugby, cricket, tennis, athletics, and winter sports all appear regularly. Our readers span the UK and beyond, but they share a common trait: they want to understand the game, not just know the result.
Here’s what tends to work well with us:
- Match analysis with a clear argument. Not a chronological recap. Tell us why a result happened and what it means going forward.
- Athlete profiles and interviews. We’re drawn to the human side of sport — the decisions, sacrifices, and moments that shaped a career. Access helps, but a sharp, well-researched profile built from public record can be just as compelling.
- Tournament coverage. Whether it’s a Six Nations campaign, a grand slam tennis fortnight, or a county cricket season reaching its climax, we look for pieces that connect individual matches to a larger story arc.
- Cross-discipline insight. Some of our best pieces draw threads between sports — what football managers can learn from rugby’s defensive systems, how the mental routines of elite tennis players translate to other pressure environments.
We rarely run straight news hits or transfer gossip. There are plenty of places for that. What we offer is space to develop an idea properly.
Who we are looking for
You might be a working journalist who wants a home for pieces that don’t fit the tight word counts and SEO briefs of daily news desks. You might be a coach, an analyst, or a former athlete with a perspective that deserves a wider audience. You might simply be someone who watches with obsessive attention and writes with clarity.
What matters to us:
- Genuine expertise. You know your sport deeply. You can cite specific matches, seasons, tactical evolutions. You’re not Googling the basics.
- A distinctive voice. We value personality over polish. If your writing sounds like it could have come from anyone, it probably isn’t right for us.
- Rigour. Claims need support. If you say a fly-half’s decision-making has declined, show us the data or the sequences that prove it.
- Respect for the reader. Our audience is smart. Don’t explain what a ruck is. Don’t define a cover drive. Trust that they know.
What we offer
We pay for commissioned pieces. Rates vary depending on the depth, reporting involved, and length, and we discuss this upfront before you write a word. We don’t do unpaid “exposure” arrangements — if your work is valuable enough to publish, it’s valuable enough to pay for.
Beyond payment, we offer proper editorial support. Our team, led by Eleanor Voss, works closely with contributors to sharpen arguments, tighten structure, and polish prose without sanding away your voice. You’ll get detailed feedback, not just a yes or no.
We also understand that good ideas sometimes need time. If you’re working on something that requires access, travel, or sustained research, tell us early. We can often help with logistics or adjust deadlines accordingly.
How to pitch
Send your ideas to [email protected]. We read everything, though we can’t always reply to every submission.
A strong pitch does a few things:
- It tells us the story in a sentence or two — not the topic, the story.
- It explains why this piece belongs with us rather than anywhere else.
- It gives us a sense of your access, expertise, or angle. What can you bring that another writer couldn’t?
- It includes links to published work if you have them. If you don’t, that’s fine — show us your thinking in the pitch itself.
We’re open to both one-off contributions and ongoing relationships. Some of our regular writers started with a single cold pitch that landed well.
A note from Eleanor Voss, Editor
I spent years on the news side of this industry, filing live updates and racing to beat the next outlet to a transfer scoop. It taught me a lot about what readers actually value — and what leaves them cold. The pieces that stuck with me weren’t the breaking headlines. They were the ones that made me see a match, a player, or a whole sport differently.
That’s the kind of work I want PrimeView Chronicle to publish. If you have a story that deserves more than a news cycle, I’d like to read it.